2017 AXS Ticketing Symposium: The Morning Email, Day 1

What we liked about opening day

Ross | Wild Pitches
L.A.-based singer Nya plays a set at AXS reception.

I took the photo above at the AXS reception at Mercedes-Benz Stadium in Atlanta the night before the 2017 AXS Ticketing Symposium.

Spent much of the night and early morning working (mostly with Abe Madkour) on SBJ’s morning email for the first day of the conference.

Here’s what we wrote:

SUBJECT LINE: Live from ATL: Ticketing Symposium

HUB OF THE “NEW” SPORTS INFRASTRUCTURE: Two ground-breaking facilities, one heavily hyped renovation, and all within 12 miles of each other. It was an easy decision to hold this year’s Sports Facilities and Franchise conference and Ticketing Symposium in Atlanta, which is at the heart of new construction in sports. From the revolutionary SunTrust Park and The Battery to the jaw-dropping Mercedes-Benz Stadium, this city is at the forefront of technology and the fan experience. More than 400 attendees will experience these two new developments, while also getting a sneak peek at the $200M planned renovation at Philips Arena. Wednesday night, both Thad Sheely and Steve Koonin will reveal the vision behind the renovation at Philips, while on Thursday evening guests will walk through The Battery before being greeted by John Schuerholz and taking in the much-talked-about SunTrust Park, which recently completed its first season and drew more than 2.5 million fans. On Friday, after a set-up by Steve Cannon, guests will conclude the three-day event with a tour of the $1.5B Mercedes-Benz Stadium, which has set a new standard for big event facilities. There is so much happening in this city, including one of the hottest stories in sports – the over-the-top success of Atlanta United. Continue reading “2017 AXS Ticketing Symposium: The Morning Email, Day 1”