2017 AXS Ticketing Symposium: The Morning Email, Day 1

Ross | Wild Pitches
L.A.-based singer Nya plays a set at AXS reception.

I’m playing around a LOT with the format of this blog, trying to find something that feels right. I thought the previous format was a little too constricting. I really like this theme, which is called NewsMag Pro, but it requires a bit a work. When I first started using it, my mom was pretty sure I had been hacked by some not-too-bright Russians. I assured her that it was just me being me. Not too certain that made her feel better.

Anyway, I took the photo above at the AXS reception at Mercedes-Benz Stadium in Atlanta the night before the 2017 AXS Ticketing Symposium.

Spent much of the night and early morning working (mostly with Abe Madkour) on SBJ’s morning email for the first day of the conference.

Here’s what we wrote:

SUBJECT LINE: Live from ATL: Ticketing Symposium

HUB OF THE “NEW” SPORTS INFRASTRUCTURE: Two ground-breaking facilities, one heavily hyped renovation, and all within 12 miles of each other. It was an easy decision to hold this year’s Sports Facilities and Franchise conference and Ticketing Symposium in Atlanta, which is at the heart of new construction in sports. From the revolutionary SunTrust Park and The Battery to the jaw-dropping Mercedes-Benz Stadium, this city is at the forefront of technology and the fan experience. More than 400 attendees will experience these two new developments, while also getting a sneak peek at the $200M planned renovation at Philips Arena. Wednesday night, both Thad Sheely and Steve Koonin will reveal the vision behind the renovation at Philips, while on Thursday evening guests will walk through The Battery before being greeted by John Schuerholz and taking in the much-talked-about SunTrust Park, which recently completed its first season and drew more than 2.5 million fans. On Friday, after a set-up by Steve Cannon, guests will conclude the three-day event with a tour of the $1.5B Mercedes-Benz Stadium, which has set a new standard for big event facilities. There is so much happening in this city, including one of the hottest stories in sports – the over-the-top success of Atlanta United.

For your reading pleasure and ICYMI, here are a few of our recent stories on SunTrust Park and The Battery, Mercedes-Benz Stadium and Philips Arena. In addition, we took a recent look at the state of the Atlanta sports market.

CHALLENGING TIMES FOR SPORTS: We don’t think it’s hyperbole to say that this event comes in the midst of an emotionally charged time for sports and society, and that will surely drive some of the discussion. From a recent spate of natural disasters, to an unprecedented attack on sports by a sitting president, to widespread player advocacy, to one of the most horrific and violent tragedies in America during an entertainment event, it’s been a numbing six weeks. We’ll have a lot of smart people on stage and in the audience this week, and the perspectives they provide are sure to be thought-provoking.

COMING UP TODAY: The kickoff panel for the 2017 Ticketing Symposium, “The Future Fan Experience,” will touch on all elements of the live event experience. Expect John Collins to talk about growing live events around sports, Jamey Rootes on how the game experience could change in the next decade, and Jared Smith and Bryan Perez on access, packaging, and the future of ticketing. Rootes, who surely must feel for the Texans’ JJ Watt after the defensive star’s injury on Sunday, will also talk about how a sports team can inspire a community in the wake of Hurricane Harvey.

LEADERSHIP LESSONS FROM THE COACH: One of the goals of this year’s program was to examine leadership, and we’ll do that during a sit-down with 40-year-old Georgia Tech men’s basketball coach Josh Pastner. Pastner, who played basketball at Arizona under Lute Olson, enters his second season at Tech after spending seven seasons in Memphis, where he replaced John Calipari. Last year, the Yellow Jackets made the NIT final after most people predicted a last-place finish for the team in the ACC. Pastner doesn’t drink alcohol, coffee or soda, is active on Twitter and is known for his motivational talks. It should be a fun 30 minutes.

CHILLIN’ WITH KOONIN: One of the most entertaining executives in sports is Hawks CEO Steve Koonin, who brings a diverse background from his 14 years at Turner Broadcasting and time at Coca-Cola. He’s been aggressive in bringing life back to the Hawks’ brand and the event experience at Philips Arena, which is in the midst of a major renovation. In a 30-minute Q&A, look for the always opinionated Koonin to riff on everything from the team’s Tinder Night to how to stand out in the crowded Atlanta sports market.

SAFE AND SECURE: One of the more important sessions of the day will examine the use of technology to improve safety. We’ve got ticketing executives, crowd management professionals and vendors discussing innovations such as mobile ticketing systems, turnstile design, body cameras, facial recognition and the newest generation of bomb-sniffing dogs.

HOT TICKETS: Among the hottest areas of ticketing are subscription and mobile pass-based offerings now rippling through the industry, and an afternoon panel will drill into this area, which is a hit with young adult and millennial buyers. MLB teams have been at the forefront of this development, and the sport will be represented by MLBAM’s Mark Plutzer, the Cardinals’ Martin Coco, and Greg Foster, CEO of Experience, which serves as a back-end technical support for many of the Ballpark Passes. The New York Jets’ Fred Mangione will detail his team’s new “Boarding Pass” product, which quickly sold out over the summer.

YIELD MANAGEMENT … OH, YEAH!: OK, so this topic may sound like a finance seminar, but it’s actually one of the more important developments in the last several years as teams have tried to reduce the number of brokers they deal with and consolidate their activities in the secondary space. The Royals’ Mike Bucek, a longtime friend of this event, will discuss how the ticket dynamics in his town have changed as the club has shifted from a World Series champion to the middle of the pack. He’ll be joined by one of our local hosts, Kyle Brunson of the Hawks, and Greg Nortman of leading distribution and inventory management platform Dynasty Sports & Entertainment.

OPENING CEREMONIES: Conference title sponsor AXS hosted a pre-event reception last night in the Harrah’s Cherokee Club at Mercedes-Benz Stadium. After a welcome from AXS VP of Content Justin Jimenez, guests enjoyed a buffet that included triple cheddar mac ’n cheese, smoked wings, honey cheddar cornbread, Georgia barbecue port and smoked beef brisket, which got a thumbs up from SBJ’s resident native Texan. In addition to stadium tours, the event also included a set from recording artist Nya, who was backed by a three-piece band that included the drummer for country artist Garth Brooks, who will be playing Mercedes-Benz Stadium on Thursday night. (We watched the round stage for the show being set up on the stadium floor.)

Eventellect co-founder Patrick Ryan dined last night at the Stats sports bar with the company’s 10 scholarship winners, who were chosen to attend today’s Ticketing Symposium. Ryan said he was excited to see SunTrust Park and Mercedes-Benz Stadium, adding to the more than 100 venues he has visited.

With a sparse sports calendar, which wasn’t helped by the cancellation of the Cubs-Nationals game, the hotel bar was a bit slow last night. We’ll look for it to be a little more active tonight after our reception with execs from the Hawks.

DO YOU HAVE A RESERVATION?: Atlanta’s cuisine scene is hot. Among the tips we got when asking where we should dine: Staplehouse, Bon Appetit’s Best New Restaurant of 2016, is known for its top-notch service; Miller Union, which is touted to be great for lunch or dinner; Gunshow, a hard-to-get reservation but offers a neat concept where cooks bring a cooked dish to your table for you to decide whether you want it; Bacchanalia, one of the city’s top spots but also known for an almost three-hour dining experience; and Umi, which offers fantastic sushi in Buckhead.

LOCAL KNOWLEDGE: We asked Bernie Mullin, founder of The Aspire Group and a guest moderator this week, what ATL visitors should expect this week: “Bring your suntan cream and your umbrella, as we are expecting 80 degrees and some showers. And wear your red and black for the hottest experience in U.S. sports – MLS expansion franchise Atlanta United, with 70,000-plus rowdy fans and an explosive, high-scoring team. You WILL find yourselves doing the Viking Chant: Arms held up in a V pattern, clapping and chanting, ‘Aaaa… Tttt… Llll… Aaaa… Nnnn… Tttt… Aaaa… UNITED.’”

LOCAL KNOWLEDGE II: From another guest moderator, Scott McCune, founder of McCune Sports and Entertainment Ventures: “Be ready to enjoy Atlanta’s beautiful fall weather, our award-winning restaurants and, of course, the passion around all of our ‘football:’ Atlanta United’s final push before their unprecedented run to the MLS playoffs, along with the Falcons, Bulldogs and Yellow Jackets, who are all off to great starts. And, of course, take in the College Football Hall of Fame.”

BE A WINNER: Be sure to visit the IBM booth to drop off your card for a chance to win a Garmin Approach S20 Black GPS Golf Watch. The drawing will be held on Friday. You don’t have to be present to win.

SPEAKING OF WINNERS: As mentioned above, Eventellect awarded ten scholarships to allow some deserving up-and-comers to attend the conference. If you get a chance, say hello to them today. They are: Abdullah Arshad, Edward Billington, Savannah Cavanaugh, Olivia Grocholski, Ali Harman, Pax Kaplan-Sherman, Jakub Mikulik, Robert Nanna, Adam Twining and Bradley Wolff.

LAY OF THE LAND: Registration and breakfast start at 7:30 in the International Foyer on level M2 of the Omni Atlanta North Tower. When you check in, you’ll be asked to provide a business card and confirm the networking events you plan to attend. The AXS Ticketing Symposium begins at 8:30 in the International Ballroom.

AN APP FOR THAT: View our event app on any device to see the attendee list, agenda, speakers, sponsors and exhibitors. You can also read and download our digital program guide: http://sbjsbd.biz/sffprogram.

JOIN THE CONVERSATION: If you’re in the room today (and, if not, where are you?), speak up! Send questions to our panels in three ways:

— Text SBJSBD to 22-333

— Use the 2017 Ticketing Symposium app

— On your web browser, visit pollev.com/sbjsbd

SOCIAL ANIMALS: Today’s hashtag is #SBJtix. We’ll be tweeting and retweeting throughout the day, and we’re interested to see your thoughts and photos on social media. We’ll highlight some of the best posts in tomorrow’s email.

VOLUNTEERS: When you check in to the conference, you’ll probably receive your name badge from one of our volunteers. If you get a chance, try to take the time to chat with them — they could be the future of our industry. Volunteers are from University of Alabama, Atlanta Hawks and Atlanta Braves.

Deep thoughts at Half Moon Bay

Photography Concierge
A bagpiper roams the Ritz Carlton grounds in the evening to greet the sunset.

Exec Editor Abe Madkour and I put together one of SBJ’s patented conference emails from this year’s Thought Leaders Retreat. It’s the first time we’ve done an email from the Retreat because of the off-the-record format at the event. But this year the content and socializing and setting were so great that we wanted to give a little peek behind the curtain for people who couldn’t attend.

Below are the first few grafs of the email. You can click the link at the end to get to a free page and read the rest.

From Half Moon Bay: Seen and Heard at Thought Leaders Retreat

Photography Concierge
If you were on the other side of the net from this guy, you’d be scared, right?

LISTENING, LEARNING AND PLAYING IN HALF MOON BAY: Innovation. Disruption. Taking big swings. The promise and peril of artificial intelligence. The threat of security lapses. And how you may only be allowed to drive a car for another 25 years. The speakers and discussions at the Thought Leaders Retreat presented by CSM and LeadDog were provocative and frequently frightening, but also offered optimism and ideas for facing an uncertain future. Most attendees – who were drawn from our classes of Forty Under 40, Game Changers and Champions honorees – began arriving Wednesday night at the Ritz Carlton at Half Moon Bay in California. Those early arrivals were the first to enjoy the nightly ritual of a magnificent sunset (usually around 8:30 p.m.) complete with a roaming bagpiper, drinks around the fire pits and a cool wind blowing off the Pacific Ocean.

WHAT WAS SAID: We’ll be a bit circumspect about this. Thought Leaders Retreat is an off-the-record conference so that everyone in the room can speak their mind without fear that ideas, problems and plans will be revealed publicly. But there were plenty of takeaways that were not proprietary and will give you a good idea of the quality of the discussions. The speakers who had everyone buzzing had one thing in common: a certainty that we’ll see more changes in sports in the next ten years than we’ve experienced in the last 50.

MALCOLM FRANK, Cognizant, executive vice president, chief strategy officer and chief marketing officer. With a precise eye and full understanding of the digital economy, Frank offered a sometimes chilling look at how artificial intelligence and machine learning will bring dramatic changes to the way we live. One of our favorites points from his presentation: Things sucking is the mother of all invention.

JEFF COLE, director of the USC Annenberg School for Communication and Journalism. The professor examined the potential collapse of broadcast networks, how it will happen, the future of ESPN and what all of this means for sports. He spoke boldly of Amazon’s growth plans and said if the company’s leader, Jeff Bezos, wants sports programming, he will get it.

Read the full report.

Pages & Stages: World Congress speakers in the news

Our speakers make news.

Here are some recent mentions of people you’ll at the World Congress of Sports, which will be held April 19-20 at the Monarch Beach Resort in Dana Point, Calif.:

Michael Rubin, Fanatics: There was lots of news about Rubin and Fanatics, starting with Editor-at-Large Terry Lefton breaking the news that Fanatics was buying VF’s Licensed Sports Group, which has held exclusive MLB jersey rights since 2005.

As Lefton wrote:

The move continues Fanatics’ rollup of licensing rights, e-commerce operations, along with brick-and-mortar venue sales, and a push into a vertical arrangement, within which it controls much of the sports-licensing business from end to end.

Lefton followed with a report on the implications of the deal. Money quote:

Licensing industry sources today were still assessing the meaning of the deal and had more questions than answers. Fanatics’ already pervasive influence over the licensed-sports industry just increased exponentially with the addition of domestic manufacturing capabilities. However, an industry source said, “The industry just got smaller. Does this mean Fanatics will purchase from fewer licensees?”

Finally, the Daily rounded up reports that MLB will keep work at the Majestic facility in Pennsylvania as part of the deal. MLB Commissioner Rob Manfred said the “symbolism” of MLB gear being made in the U.S. is “really important to our brand.” Read the full report.

Rubin will speak as part of the powerhouse opening panel on Day 1 of the conference.

David Levy, Turner: With March Madness just ended, SBJ’s Michael Smith and John Ourand wrote about the unique partnership between Turner and CBS in one of our most-read stories of the week. Levy, from the story:

“I don’t know if there will ever be another event where talent is shared, backroom is shared, production is shared, the trucks are shared. It’s unique. I don’t know if it could be matched.”

Continue reading “Pages & Stages: World Congress speakers in the news”

Pages and stages: Our speakers in the news

As we approach each of our events, I like to keep an eye on how our speakers are making news across the industry.

Here are some recent mentions of speakers at our World Congress of Sports, which will be held April 19-20 at the Monarch Beach Resort in Dana Point, Calif.:

Val Ackerman: The Big East commissioner was named to the board of directors of the U.S. Soccer Federation. Ackerman is part of the opening roundtable on Day 1.

John Angelos: The Baltimore Orioles EVP, who will appear on our regional sports network panel on Day 1 of the conference, said he doesn’t want to see President Donald Trump throw a first pitch at Camden Yards this season. During a B-More Opinionated podcast, Angelos talked about some of the president’s more inflammatory statements, and said, “It’s really incumbent upon any individual who leads the country to step away from those types of statements, to apologize for those statements and retract them. … Until that happens, it wouldn’t be my preference to have the president come throw a pitch.” Read Dan Steinberg’s story in the Washington Post, or listen to the podcast.

Don Garber: The MLS commissioner, who is on the opening panel for Day 2, talked last week with the St. Louis Post Dispatch about today’s stadium referendum: “I’m very confident that if we’re able to go forward here, all that energy behind bringing MLS to St. Louis for many, many years will be fulfilled.”

Sunil Gulati: The U.S. Soccer Federation added a new policy to its bylaws, calling for players to “stand respectfully” during the playing of the National Anthem at any event in which the USSF “is represented,” according to FoxSports.com’s Stuart Holden. USSF President Sunil Gulati said that there are “no preset consequences,” and the policy “would be addressed as it happens.” Not everyone was happy with the new policy, with some commentators calling it “misguided.” Read The Daily’s report on the issue. Gulati will join Garber on the Day 2 soccer panel.

Ted Leonsis: Shortly after Capitals star left wing Alex Ovechkin said he was going to the Olympics with or without the NHL’s blessing, Capitals owner Leonsis stood behind his star (see story in the National Post), leading many to think that other owners were likely to follow suit. Leonsis, ever the trailblazer, will appear with his son, Zach, in a video interview with SBJ media writer John Ourand on Day 1 of the event. They’ll talk about their leadership of Monumental Sports and Entertainment, including views on team ownership, media strategies, corporate partnerships and the role of team owners in the community.

Leonsis also made our ’Twitter Me This” feature after Ovechkin recorded his 17th career hat trick:

Continue reading “Pages and stages: Our speakers in the news”